Your Midlife Millionaire Era Starts Now

Real strategies, modern tools, and full support to help women 40+ grow digital businesses without burnout or overwhelm.

Hi friend! I’m Shelli, a multi-business builder, TikTok seller, and your go-to mentor for making midlife your most profitable chapter yet.

After opening my own salon at 40, scaling a boutique to over $2M in revenue, and selling $1.8M+ on TikTok Shop in a single year, I’m now obsessed with helping midlife women rediscover their power and build real income using modern tools (without the burn out or overwhelm).

Whether you’re brand new to digital business or just need someone to finally help you get it all done, I’ve got you.

I'm Your Girl If You Need Help With Any Of This: 👇🏻

Building a bold, beautiful brand online
Social media strategy that actually sells
Website design & refresh
Email marketing, automations & funnels
AI tools, custom GPTs & content creation
Graphic Design
Video editing for social, product & personal brands
Business coaching rooted in real results—not fluff
Confidence & clarity for women ready to rise

I’ve spent thousands on courses and coaches so you don’t have to. Now I’m ready to pass the shortcut on to you and share everything I know.

Because it's not too late to grow. To shine. To earn like never before.

This is your Midlife Millionaire era and I’m here to walk it with you.

Your

partner

in success!

Stuck Staring at a Blank Screen?

My 300 ChatGPT Prompts will give you instant content ideas, emails, hooks & more so you can stop overthinking and start creating. Snag them FREE & thank me later.

I’m Proof It’s Never Too Late to Reinvent Yourself

You’re not starting over. You’re just getting started

and I’m here to help you

I finally said yes to my dream at 40 and walked into beauty school like it wasn’t 20 years “too late.

By 43, I wasn’t just behind the chair, I owned the salon.

I launched my boutique at 48 and grew it into a $2.5M brand all from social media.

I launched my boutique at 48 and grew it into a $2.5M brand all from social media.

Grew following to 200K+ on TikTok and sold over $1.5M in products — all by showing up as myself.

The Simplest Strategy For

Finally Figuring Out WTF to Do Next

I see a lot of women wasting time overthinking, downloading freebie after freebie, and still not making real moves in their business and it's my mission to change that.

I’m a real-life midlife success story who doesn’t have time to sit through another 10-hour course, and neither do you. That's why I'm thrilled to share Mentora Rae™. She's an AI-powered biz bestie who gives you instant clarity, strategy, content, and coaching 24/7.

Rae is like having a business coach in your back pocket—without the expensive price tag.

So if you want to finally build your business with confidence, get clear on your next moves, and stop second-guessing every post, plan, or pivot...this is FOR YOU.

Mentora Rae™ isn’t just advice. She’s your strategy, your coach, your content planner, and your confidence boost. The best part is she's available anytime you need her.

Let’s make your next move your smartest one yet.